In this tutorial, we will learn how to create a Sales dashboard for Customer Retention Analysis in Excel.
What you need:
Microsoft Excel
Data set - download the sales data set as csv thru this link.
How to Video
I demonstrated the steps on how to create the dashboard in this video. Feel free to watch and don't forget to subscribe.
Analysis
This company has 100% Customer Return Rate, which means good for the business. All existing customers are repeat customers and have purchased more than once of their product.
The time between the next purchase is relatively short considering the product as non commodity, which is 10 days.
The average amount the customer spends per order is at $102.
In a year, a customer purchase 35 times on average.
Although this company has unshipped products, these are relatively small. 92.6% of its total sales are shipped.
USA has the most amount of sales, but EMEA region surpass the sales among other territories.
.November has the highest amount sales, this could be due to the holidays approaching. Their customers resupply to meet the high demand for gifts and collectibles.
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